Established in 1988, during the high-noon of rap's golden age: Popular Jewelry started out as a small jewelry booth, tucked inside an exchange that bordered the outskirts of Soho, Tribeca, and Chinatown. It has since then matured into a robust self-operating business— all the while maintaining the intimate family atmosphere that so defined its early years. Many jewelry stores along the Canal Street strip have closed down for good, but Popular Jewelry has steadfastly persevered for the past 30 years, enduring the toughest of both economic and natural disasters. The business owner, Chiok Va Sam, (a.k.a. Eva) is well-known for her relentless work ethic (Popular has been closed for business only six days since it first opened) along with the dedication and passion that she brings to her clients on an everyday basis.
     Popular Jewelry has striven to produce the highest quality fine jewelry; to provide the best service and customer experience. We wish to exceed our clients' expectations each and every time we serve them.  The demographic of our celebrity clients range from music artists to actors (both rising stars and hall/walk of famers); this esteemed list includes locals such as the members of A$AP Mob, Amber VallettaAyo & TeoCeeLo Green, Chris Moore, Diggy SimmonsElephant Man, the Flatbush Zombies, GoldLink, Jaden Smith, Jake GyllenhaalJoey Bada$$, JojiKaley CuocoKen RebelKirk Knight, Kodie ShaneMacklemore, Playboi Carti, Remy Banks, RiceGumRo James, $ki Mask the Slump GodSmokepurpp, Spencer PrattStefan Charles, Timothy DeLaGhettoTracy Morgan, Travis Scott, Uma Thurman and Wu-Tang Clan's Cappadonna. We have also been blessed by international customers such as Britain's Dev HynesJorja SmithJude Law, Artistic Director Dior Men’s Kim Jones, and Lily Allen, Canada's Jazz Cartier, Japan's Generations of EXILE, China's Higher Brothers, former member of EXO Kris Wu, Vaness Wu, Spain's C. Tangana, Rosalía, France's Ibeyi, Mexico's Paulina Rubio, Korea's Loco, and Australia's Nick Murphy— the list goes on. It's no wonder Popular Jewelry has been the mecca of fine jewelry for both celebrities and locals alike. 

The Difference - Why We Only Carry Fine Jewelry

     Whether a piece is labeled as fine or costume jewelry ultimately depends on the material from which it is made. Fine jewelry is comprised of precious metals such as gold (fine jewelry is defined as gold with a purity of 10K or greater), sterling silver, and platinum. Because fine jewelry is composed of durable, high-quality materials; with proper care, it can better withstand time (very often for multiple generations) than their costume counterparts. For these very reasons, gold. silver, and platinum retain their value extremely well— fine jewelry is a worthy investment.

Travi$ Scott - Travis Scott is an American Hip Hop recording artist from Houston, Texas posing with Eva at Popular JewelryPlayboi Carti who is a rapper from from Atlanta, Georgia who signed with Awful Records. In this picture he is on the right posing with ASAP Eva who is on the left at Popular JewelryAyleo and Mateo Bowles (born October 30, 1996 (Ayo) and August 29, 1999 (Teo)), commonly known as Ayo & Teo are a duo of American dancers.[2] They have appeared in music videos for Usher's "No Limit" and Chris Brown's "Party". Their song "Rolex" peaked at number 20 on the US Billboard Hot 100.A$AP Ant - ASAP Ant a.k.a YG Addie is an American Rapper from Baltimore, Maryland posing with Eva at Popular JewelryFrom left to right: Cherish Hicks, Eva from Popular Jewelry, and Grammy award winning, seven time platinum producer Mano who worked on the chart topping track, "The Hills" in The Weeknd's album, "Beauty Behind the Madness" are posing together